Category: Video Alert

[Premiere]: “LTD LTD” by DOLLS

Just in time for Valentine’s Day, DOLLS has released her music video for “LTD LTD.”

The video has a minimalist monochromatic color scheme contrasted by the kaleidoscope effect – similar to that of the “Synthetica” music video by Metric but with an eerie feel. At times resembling a Rorschach test, the minimalist style leads viewers and listeners completely to their own interpretations – imagining and building even more to the song itself.

Much like the video, “LTD LTD” begins with a minimalist beat and Nikki Awesome’s Kylie Minogue-style electropop vocals then builds from there to a sultry but playful track.

The video perfectly captures the mystery and suspense of romance – with the dark setting and shadow-like visuals – depicting the confusing but exhilarating emotions of love.

Sidenote: If you’ve got someone who makes your heart beat like “LTD LTD,” send that person one of DOLLS’s Valentine’s Day cards.

[VIDEO] “Sea Otter Cottage” by Kramies (feat. Jason Lytle)

New release of the day: The video for “Sea Otter Cottage” by Kramies (featuring Jason Lytle).

Colorado-based Kramies stands on the shoulders of indie rock giants Guided by Voices and Grandady, with tracks like “Sea Otter Cottage” that mixes a beginning of eerie synths with 2007-indie-esque dragged out strums and a slow march of piano notes and percussions that build up. The type of sad song Sofia Coppola would use if she and Wes Anderson collaborated on a dark drama with grey washed out skies.

[VIDEO:] “Lies” by CHVRCHES

Today, CHVRCHES announced the music video for the first track they released – “Lies”:

Following a similar formula as their music video for “The Mother We Share,” this video focuses on a grey and black color pallette and stars a main character followed by/chased by a mysterious entity, electric clouds, CHVRCHES’s signature light displays, and allusions to a conspiracy.

I always thought that “Lies” was about someone bragging about lying to the person they’re romantically involved with (“I can sell you lies. You can’t get enough. Make a true believer of anyone.”) and being proud of stringing that person along, having power over them (“I can call you up when I feel alone. I can feed your dirty mind like I know I know that you want.”).

However, the music video’s dark theme of mind-control conspiracies makes me wonder if “Lies” was actually meant as a commentary on the world of marketing. With the men in suits and the Matrix-like headgear and that Emma Stone doppleganger with the Rosemary’s Baby clothing and scheming stare.

[VIDEO + ALBUM ALERT]: CHVRCHES – “Gun” / “The Bones Of What You Believe”

This morning, CHVRCHES released the music video for their single “Gun,” and it’s really fucking cool.

They took the kaleidoscope effect and just ran with it while overlaying the triangle and chevron design themes they’ve featured on their EPs. The video even features a dancer who gets multiplied kaleidoscope style.

The news of their video release also came with an update on their upcoming album The Bones of What You Believe which will drop on September 23 in Europe and September 24 in the US.