Dior and Depeche Mode (obviously not an indie/up-and-coming band) recently launched their “Secret Garden III – Versailles” video campaign.
Relatively recently, Versailles has been the backdrop of more playfully soundtracked visuals (e.g. Sofia Coppola’s Marie Antoinette and Woody Allen’s Midnight in Paris).
The use of “Strangelove” by Depeche Mode in the Dior ad is in tune with the elegance of Versailles while giving it a dark feel. In addition, the use of an ’80s classic track melds perfectly with the 80s montage music video feel of the “film” and the cuts of the dresses.
Heard Through: Oyster
