Lorde is the latest breakout artist who actually spent very little time in the indie blog ether before making it not big but huge. (It’s important to consider the fact that she was signed on Universal Records 3 years ago when she was only 13, so she was basically destined for the fame she’s garnering now.)
Reminds me of how Chloe Chaidez from KITTEN began singing on stage with Band of Horses early on in her career (when she was 11).
Anyway, Lorde is proving herself as New Zealand’s own Marina and the Diamonds but with a lighter sound (both in vocals and in beats – more closed hi-hats, less bass).
Check out her track “Bravado”:
And the FFFRRANNNO remix of “Bravado”